Knowing is More Than Half the Battle
Marketing is a knowledge economy. Most marketers have a bag of technical tricks and know how, ranging from Adobe, to Hootsuite, to Google Certifications. This tactical knowledge is critical to executing for success, but what informs it? Staying relevant in the fast paced world of marketing means networking, research, and learning from your mistakes. The shorter the career, the more mistakes a marketer has left to make...
Faceted Marketing Research Drives Outcomes
At any given time, there are a variety of bearing topics any marketer has to consider. The competition, the economy, their website, social channels, email campaigns, sales data, and most importantly, current campaign reporting and analysis. Being able to think in multiple directions isn't optional, and being able to apply learning across business segments and functions is the core of effective marketing. All this requires the ability to accurately measure, assess, interview, and research the topic at hand. As with most modern marketing challenges, it's not a lack of data that is at issue, it's the nuanced intelligence and experience to separate the wheat from the chaff, and deliver research based solutions time and time again.