Good Photography Captures a Moment, Great Photography is Timeless
Photography is more than just a picture. It is, in many cases, the first opportunity for your market to get a visual feel for your product or brand. Clean, purpose driven photography makes sure your product's best features are front and center, and the composition showcases exactly what your customers love to see.
Content that isn't actionable is useless
Just as important is that your photos are taken for the purpose in which they will be used. Social content is different than e-commerce product imagery, which is different than shooting images for use in brochures or websites. Matching the type of content to the way you're going to use it is how you maintain brand consistency, and avoid costly re-shoots and missteps.
