Very Few Things in Life Turn Out Well Without A Proper Plan
Planning is critical to success. Whatever your endeavor, every element of it requires planning, coordination, timing, and sometimes, a little luck. Bringing together the disparate elements of any project or plan is difficult, but even more so when the target is moving, and the plan is always evolving based on environmental factors. Creating a plan is only one chapter in the story, bringing it to live while maintaining the critical technical details is another entirely.
Functional Strategy Designed for Success
Strategies are built to achieve specific outcomes. In the course of building one, it is necessary to address all functional aspects of growth and development. Nobody can leverage tools they aren't aware of. Legitimate strategy grows out of research aimed at industry, competition, regulation, historic growth, and more. It isn't something that is universal, but is specific to any given entity in any given moment.
Sample Marketing Plan
As a part of the interview process for a position, I was asked to provide a Marketing Plan for a company. Below you can download that plan, which was written, researched, and delivered in just under a week (including PPT presentation).