What You Say is Just As Important As How You Say It
What you don't say is just as important as what you do. Quality writing, whether it's taglines or product instructions, is an essential part of marketing. Every single word you use, or don't use, is evaluated by your target audience, and it's important to be sure you're sending a consistent message, whether casual or professional. A clear and consistent tone that matches the expectation of the reader is the ONLY way to keep interest and actually get people to read things.
Experience Counts
Copywriting isn't just about selling. It's about informing, entertaining, and understanding how to structure language so your audience experiences your communications immediately, and with resonance. Some people are naturally talented, and others rely solely on experience, but the truth is, great copywriting is as much failure as success. It is a collaborative learning and development process that you simply don't learn overnight, no matter how great your writing skill. In the years I've been writing I've written many things, from naming brand new businesses, to writing 80 page technical manuals to teach new hires how to use a CRM system within company standards. My career and experiences have taken me many places, but the written word is, and always will be, my first love.
I don't provide much in terms of writing samples here. There are confidentiality issues with much of the work I do. I am happy to provide samples of non commercial work, and limited commercial samples upon request. For a few "on-demand" pieces I've written you can check out the list of links below.
Adland.tv
I was fortunate to spend a fair amount of time helping out at adland.tv for a while. While I was there, I wrote a number of pieces for their website, and assisted with general social media shenanigans. You can find my Adland profile here.
Advertising Week
I spent a little over a year producing pieces for publication on the Advertising Week Social Club website. The topics were generally related to marketing strategy and thoughts on new and unique approaches to omnichannel engagement. Sadly, in the intervening years, they've changed format, so the only archive for this work is right here on my site.